2020中国新茶饮行业发展白皮书
导读:新茶饮品牌是指,相对于传统连锁现制茶饮而言,在近几年内快速涌现的一系列茶饮品牌。新茶饮品牌基于优质产品,以天然优质原料,创新制茶配方打造茶饮产品,注重品牌文化建设及品牌IP的打造。目前新茶饮市场头部品牌均创立于2015年前后。2015年可谓
新茶饮品牌是指,相对于传统连锁现制茶饮而言,在近几年内快速涌现的一系列茶饮品牌。新茶饮品牌基于优质产品,以天然优质原料,创新制茶配方打造茶饮产品,注重品牌文化建设及品牌IP的打造。目前新茶饮市场头部品牌均创立于2015年前后。2015年可谓是中国新茶饮市场元年。经过5年多的迅猛发展,2019年,中国新茶饮市场规模达到了约78.8亿元,2015年至2019年间的复合增长率近300%。2025年,新茶饮市场规模预计将达到384亿元,尚有数百亿市场空间待渗透。新茶饮市场参与者以喜茶、奈雪の茶为代表,积极布局各线市场,近年来引发新一轮茶饮年轻化消费浪潮。无论是从业务规模,还是从品牌知名度的角度来看,喜茶是中国新茶饮行业的开创者和引领者,也是中国正在掀起的新消费浪潮的典型代表,以喜茶为代表的新茶饮头部品牌,正在迎来一个属于自己长久而辉煌的时代。![](https://img.ecangshu.com/126hc/uploads/20240601/vvgx1gpdsi5.png)
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